Philly Hop Lots

Philly Hop Lots

3 Point Plan:

1. Simplify:
     - Who is it helping and how?
          - Breweries
          - Residents of neighborhoods/citizens of city
          - Students
     - What is it creating/enhancing?
          - Microbrew culture/Niche market
          - Neighborhood identity
          - Philadelphia's history as a beer city
          - Reduction in x amount of organic waste going in to landfill
     - What is being taught?
          - How to compost
          - How to brew
          - The conversion of wasted land to productive land

2. Quantify:
     - How much waste do the breweries create?
     - How much hops are needed to brew?
     - How much land is needed to grow the hops?
     - Can there be a profit?
     - Where does that profit go?

3. Contact:
     - Adam Grant
     Wharton Associate Professor
     Organizational psychologist specializing in work motivation, job design, prosocial helping and giving behaviors, and employee initiative and proactivity

     -Andrea Malmberg:
    Director of Research and Knowledge Management
    The Savory Institute

     Over the last twenty years and in many different capacities, Andrea has facilitated citizens in gathering data and interpreting and understanding biological and sociological phenomena so that they can make sound ecological, economic, and quality of life decisions.  Most notably, Andrea was appointed to the United State’ Interagency Forest Ecosystem Assessment Team in 1993, co-developed a widely used ecosystem process monitoring protocol, and is frequently cited for her work on the importance of place in creating environmental ethics and landscape meanings.

     - Local Breweries