guerilla mug assault by Philadelphia Clay Studio

The Guerilla Mug Assault November 8, 2012

"On November 8, 2012, The Clay Studio will hit the streets of Philadelphia. Stationed at six different locales with both foot traffic and an abundance of coffee shops, teams will give away 500 beautifully crafted handmade ceramic mugs to 500 individuals with disposable cups. A tag attached to each mug will include information about the project, the mugs maker, and The Clay Studios blog address with a statement encouraging the recipient to post about their experiences using their chosen mug and the relationship they develop with it. With support from the John S. and James L. Knight Foundation, as part of its Knight Arts Challenge, The Clay Studio will explore the relevance of handmade ceramic tableware in the 21st century by distributing free handmade mugs to people holding disposable coffee cups around various coffee shops throughout center city Philadelphia. The recipients are then to share their experiences of use on The Clay Studio blog. This Guerilla Mug Assault is part of a larger project titled Made by Hand. The project began in August 2012 with two exhibitions: Derek Au Recent Work and Pots at Rest. The exhibitions explored both obvious and subliminal associations one may draw with tableware including nourishment, the sharing of food, social hierarchies of dining, and these objects abilities to serve as reminders of people, time and place. The Clay Studios Artistic Director Jeff Guido states, Countless exhibitions have been realized on tableware, but none that ask both maker and user to define its relevance or function in their lives, and more broadly, its role in present day culture - Why do people buy it and why do people make it? With the Made by Hand project, multiple voices and points of view will be given equal opportunity to express what it means to them. And the project moves beyond the converted, taking the art to the streets with the Guerilla Mug Assault, which removes a barrier for many when it comes to the handmade price. The John S. and James L. Knight Foundations Knight Arts Challenge is a three year, $9 million initiative funding innovative projects that engage and enrich Philadelphias communities. In 2011, Out of 1,752 applicants and 36 winners, The Clay Studio is honored to receive a $15,000 matching grant in support of the Guerilla Mug Assault. "
http://www.theclaystudio.org/exhibition/the-guerilla-mug-assault